Identifying Your Target Audience

Do you know who your target audience are and do you know how to speak to them through your video content? Imagine the situation, a local health service wants to reduce teenage alcohol intake. They decide to create a public health video with a 50-something year old mother figure telling the target audience (13-17 year […]

Posted 5 days ago | by 90 Seconds

Building Video Into Your Online Advertising Campaigns

You’ve just created a shiny new video, or set of videos, which you want the whole world to see…but how do you achieve the best for your content and how do you use it wisely? Starting with the plan of action, make sure you consider your video during the initial campaign construction process. Shoehorning a […]

Posted 2 weeks ago | by 90 Seconds

How to Promote Your Video Online

You put a lot of time and money into develop great brand videos. All of that goes to waste if no one sees it. So let’s look at how to get your video out there, increase your shares, your likes, your views and the sales conversion that you want to follow. Where You Promote Pinterest […]

Posted 3 weeks ago | by 90 Seconds

Creating a Brand Video for Facebook

How do you establish the right brand on Facebook? You need to know. Your Facebook brand video is the world’s window into who you are. We all know that as a business we have a brand. This is the face that we consistently try to show to our target customers. Our brand helps these customers […]

Posted 4 weeks ago | by 90 Seconds

Leveraging Snapchat For Your Brand

As a marketing professional, you know the value of meeting your target audience where they are. You know where they work, what they binge watch, what they buy and how they live. And for many brand managers, this means being present on Snapchat. First let’s consider some quick numbers. The Statistics Snapchat’s video views have […]

Posted 1 month ago | by 90seconds

Stats for 2016 Video Trends

Check out the video and see some stats about video production in 2016. 33% of tablet owners watch one hour of video per day on their device. 52% of marketing professionals worldwide name video as the type of content with the best R.O.I. 65% of video viewers watch more than 3/4 of a video. 74% […]

Posted 1 month ago | by 90seconds

Video Production Trends

Video production trends change in response to consumer demand and response. From corporate videos to branded commercials, the following current video production trends have been making the rounds. 1. Using Self-Deprecating Humor Dollar Shave Club founder Mike Dubin stars in a commercial/video that doesn’t portray him or his company in a sophisticated, executive light. Instead, […]

Posted 2 months ago | by 90seconds

Managing Drop Offs in Videos

You’ve decided that your business would benefit from video content, you have an idea of what message you want to get across to your audience but you don’t know how best to get that message across and in what sort of time frame. Follow this simple principle to achieve a higher retention rate during your […]

Posted 2 months ago | by 90seconds

Creating A Killer Kickstarter Video

Are you ready to get funded? Kickstarter contributions continue to grow year over year. In 2015, people contributed nearly $700 Million to campaigns, a 35% increase over the pervious year. This can lead to the false perception that getting funded is easy. Yet according to Bloomberg Business Journal only 44% of campaigns get fully funded […]

Posted 2 months ago | by 90seconds

Introducing the new 90 Seconds Blog

90 Seconds is well known to the brands and creators that inhabit our platform. We have provided thousands of great videos to some of the biggest brands in the world, and thousands of hours of quality video production work to the creators all around the globe. We are truly a global video production company…but we […]

Posted 2 months ago | by 90seconds