Considering the statistical success rates of video usage for promoting content, it may seem surprising that many corporate videos produced today fail to produce a return on investment (ROI). What could be going so wrong for these producers, and how are they missing the mark? From budget constraints, poor video exposure, lack of a strong […]Posted 4 months ago | by 90 Seconds
Shooting Talking Head Videos For Your Company
Posted 2 months ago | by 90 Seconds
Let’s discuss the merits of Talking Heads and all without a mention of David Byrne, I promise. For those who aren’t aware of talking head style video, it’s basically an address to, or just off, camera typically of the subject’s head and shoulders. This style of video is predominantly about public address or informative/conversational video.
It’s fair to say there is a slight stigma against talking heads to which they’re deemed a bit too corporate and boring but I firmly believe that stigma stems from poorly executed videos, muddying the waters. Here are some pointers to avoid muddying those waters.
Begin by having a message to convey and understand that message thoroughly. Bullet point the key messages you wish to get across in your video and then formulate questions or prompts to trigger these. The Interviewer should work with the Interviewee so that they have a common goal.
There’s no rule on how many questions or what the length of the video should be so the best advice is to get the message across as concisely as possible. Have the Interviewee introduce themselves, lead into the key messages and then sign off if you wish to.
Typically a talking head video would only have the Interviewee talking, although during filming the Interviewer will be asking questions and/or providing prompts. Make sure that the Interviewee forms the question into their answers. This is, in my opinion, the best way to keep the flow of the video going, without having to break for on-screen text highlighting the questions. Let’s see an example of that:
Interviewer – How do you feel mobile technologies have changed your business?
Interviewee – Mobile technologies have changed my business by…
Interviewee – We’ve recently seen lots of changes within our business, these are partly down to the advances in mobile technologies…
Now that you have your questions drafted, get them to your Interviewee so that they can become familiar with what’s going to be asked on the day of filming. If you liken a video shoot to a presentation then you would expect the presenter to have prepared themselves for the talk, not to just turn up without prior knowledge of what’s to be discussed.
People can be camera shy, this isn’t uncommon and when the lights are on you the pressure can set in unexpectedly. Being prepared, knowing what you’re going to say, is a surefire way to relieving those pressures. It’s definitely worth doing some practise questioning before the cameras begin to record and I would certainly advise you to do a couple of run throughs of the questions whilst recording. The Interviewee will relax more the second time around, they will give different variations on their answers (that’ll be great for the edit) and for safety’s sake, a second take reduces the likelihood of a reshoot which will be costly (although sometimes necessary, these things happen).
Whilst planning the shoot day, consider a room/space which is aesthetically pleasing, has the best soundproofing from external and internal noise, has the best privacy for the Interviewee and has controllable air-conditioning! These things aren’t always possible but try to cover these criteria for the best shoot-day setting you can host.
Whilst the shoot is underway, keep an eye on things like presentation of the Interviewee, watch for continuity issues. This is when, for example, an Interviewee with long hair has their hair forward over their shoulders but during a break pushes their hair back, behind their shoulders. If the editor needs to use two different takes to create the final video and the hair is in different places at different points in the shoot then it’ll look odd in the final video.
Keep the Interviewee relaxed, chat to them, make light of the situation, anything to put them at ease.
All in all, my main advice is to be prepared with the script or key messages, that is the primary factor for keeping the shoot as short as it needs to be and the final video as good as it can be.
Next time you’re thinking of circulating some internal communications or portraying a brand message, consider a talking heads video. These really humanise the brand and are much more engaging than written reports.
Posted 2 months ago | by 90 Seconds