Interviews and Media

Sonar6 came 22nd on the 2010 Deloitte Fast 50, we caught up with CEO Mike Carden recently about their success in building pipelines and product awareness.

We caught up with Sam Hazledine from MedRecruit recently to see what he has been up to since his win in the 2010 Deloitte Fast 50. We also asked him about achieving work/life balance while growing a business.
Here’s what he has to say…

bcg2 is a full service, integrated agency with a unique culture, structure and approach to communications marketing. They are New Zealand’s only indie agency brand aligned to a global network. The agency launched in 2010 after the merger between the independent local agency Blackwood Communications Group and G2, the New Zealand arm of WPP’s global agency network Grey Worldwide. (Click on the following links to find out more about WPP – leaders in Advertising, Branding, Marketing.)

Our mission is to create communications that go beyond the awareness and preference created by advertising, taking consumers to the next critical step: action. Whether delivered through a direct marketing programme, at point-of-sale, via an online campaign, or experienced in a multi-sensory branded retail environment, everything we do is designed to activate the relationship between the consumer and the brand.

With specialist units such as Grey Healthcare and Mediacom as partners, our focus is the delivery of relevant, effective and coordinated creativity.

To this end, we operate as one business incorporating specialist disciplines able to deliver relevant messages via the full range of media and communications channels.