Massey University – Big Issues in Business – Lorraine Warren


Entrepreneurship is often associated with big personalities

Entrepreneurship is often associated with big personalities and startup businesses and many consider innovation to be focused on the high-tech sector. But while there are many examples of firms that fit that description, innovation and entrepreneurship are things that any firm – no matter what size or sector – can benefit from. Professor Lorraine Warren tells us how organisations can develop and foster innovative and entrepreneurial behaviours.

The reality of our business world is constantly shifting. Global events are unpredictable and their impact is felt ever more quickly. New Zealand businesses need to be increasingly nimble and relevant to be competitive. Gaining good market intelligence, quickly, is a key part of ensuring that you are staying at the top of your game.

Massey University brings international and local business experts to you, in a video series called ‘Big Issues in Business’.

Thanks to 90 Seconds for the production of these videos.


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