Granting a wish with an app built on an API – Oren Michels – Web Summit London 2013

Oren Michels CEO and Founder of Mashery, talks to 90 Seconds at the Web Summit London 2013 about Granting a wish with an app built on an API.

90 Seconds Presents, the 2013 London Web Summit Thought Leader Series…

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The Web Summit London 2013 is the fastest growing tech conference in Europe. The Web Summit London 2013 brings together numerous thought leaders doing innovative and interesting things.

Thought Leader Oren Michels at the Web Summit London 2013 talks about how in the mobile world a great app grants a wish. It does one thing incredibly well. He talks about Granting a wish with an app built on an API, to satisfy your customers needs.

You don’t take a big mobile or web browsing experience and try to shrink it down to fit it on an iphone, andriod phone or ipad, you want to create an experience that understands the context – Who is using it, where they are, or what they are doing and what they need and very quickly grants them that need and moves on.

As a result most companies, most organisations anyone who does business on the web needs to give out lots of these wish granting apps . your customerrs, your users have lots of wishes that need to be granted. You need a platform to build these on and that platform is called an API.

Oren Michels, Mashery co-founder and CEO has a record of success in a variety of executive positions spanning multiple industries. Oren Michels co-founded and managed WiFinder, an international provider of directory services for public access wi-fi hotspots.

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