Leo Paas: Big Data and Business Analytics | Big Issues in Business

Businesses nowadays have more data than they know what to do with.

Massey University’s Leo Paas tells you how to get started with making best use of your data.

Data has for a long time been used by academics for their research, but nowadays has become everyday for businesses.

Organisations have an overwhelming of data about their clients and potential clients from many different sources, but most are not using that data to best effect. This is a missed opportunity and businesses that don’t learn to take advantage of the information will be left behind – but where do you begin?

Find out more about Massey University’s Business School: www.massey.ac.nz/business
Find out more about Professor Leo Paas: http://bit.ly/1EEgbol

Massey University

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