Valentyna Melnyk- Big Issues in Business

Massey University’s Valentyna Melnyk discusses the success rate of loyalty programmes.

What makes them more likely to be have a positive effect on customer loyalty?

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Customer loyalty is in decline, and the research shows that most loyalty programmes are not successful. So what can businesses do to help turn their programmes around?

Find out more about Massey University’s Business School:
Find out more about Associate Professor Valentyna Melnyk:

Women in Leadership: ‪‬

Entrepreneurship and Innovation: ‪‬

Measuring the Return on Marketing Investment: ‪‬

Political Risk: ‪‬ 

The Living Wage: ‪‬

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