In the Internet age, video marketing for businesses is easier and more impactful than ever. Every company can benefit from having high quality promotional and branding videos circulating on the Internet on YouTube, Facebook and other social media outlets. These videos can also be used on accounting websites to put the accounting business in a positive light.
Video production for accounting can take accounting firms to new audiences and raise awareness about their business and brand. Effective, high quality videos for bookkeeping offices, sole proprietor accountants and accounting firms can:
Promote the accounting firm.
Increase brand awareness.
Raise engagement with current and potential clients.
Showcase specific products and services.
Increase interest at key times (such as tax time.)
Recruit new, high quality staff members.
Make sure each video has a specific focus, and stay on track with that idea. Multiple videos can be made, but each should have a clear focus and purpose.
The best promotional videos coalesce key strengths and selling points of the business. Accountants should highlight key selling points like their ability to assist with ongoing bookkeeping and meeting key tax deadlines. Qualities like integrity, efficiency, experience and positive feedback/reviews can all be highlighted in the video.
One of the most important qualities of any business that deals with the financial realm is trustworthiness and reliability. Accounting videos used for business promotion should have a polished look that denotes experience, expertise and attention to detail. Any person who is featured in the video should look the part, make eye contact, speak with authority, and add to this feeling of trustworthiness in the viewer – never detract from it.
Many people are fairly mystified when it comes to business and personal accounting. Offering helpful tip videos for weekly bookkeeping as well as actions to take at key tax times can draw high viewer interest and have a higher chance of “going viral.”
Many people are not gifted in crunching numbers accurately and efficiently. Most would rather outsource accounting to a trustworthy professional. The processes and techniques used in video production for accounting should take this into consideration and show the accounting firm as the ideal to choice to meet an important business need. With accounting outsourced to a high quality company, accounting clients are then free to focus on running and growing their own businesses.
90 Seconds is the world's leading cloud video creation platform, allowing brands to purchase, plan, shoot, edit and review video anywhere in the world, online and on mobile.