Animated video production is often used in short “explainer videos” to introduce a company, project, or product. These videos bring the concept to life, and aim to introduce and educate the intended audience about the company or product. Animated video production can help simplify a complicated concept in a fun and engaging way, while also humanizing the brand. By increasing brand recognition, well-done animated videos undoubtedly help a company stand out from the competition. However, not all animated videos are created equal. Here are some of the top tips to creating an engaging and compelling video:
A well-written, concise script is the key to successful animated video production. Spend some time thinking about your message and what you would like to convey to your audience. Research your competition and try to come up with a unique message. Your script should start by establishing a problem, followed by how your product or company plans to solve that problem. It should wrap up with a compelling call-to-action.
Most animated explainer videos are shorter than 2 minutes. In order to keep your audience engaged, the message should be conveyed within the first 30 seconds. The less you say, the more your audience will most likely remember. Find the right tone, and when appropriate, don't be afraid of using humor.
The animated visuals should illustrate the story. They shouldn't overwhelm or distract from it. Think about the color palette, and match the visuals to the overall tone of the script. The right voiceover talent should also complement the script. In animated video production, finding the right balance is key.
Throughout all stages of the creation of your animated marketing video, think about how your brand is going to use it. You've spent time and resources creating the perfect video, so your marketing efforts should not fall short. Share it on social media, create an email blast, and post it to your website. While your video may not go viral, make sure it gets out to as much of your intended audience as possible.
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