Co-working spaces are becoming more and more popular as freelancing jobs are becoming more numerous. There are more and more people working from home and not in an office than ever before. Because of this, more and more people are looking for places to work away from home so they can better focus. Co-working spaces are perfect for that and if you are in the field, you will want to reach these people. Videos in this industry are the most beneficial when they focus on the space, how it is helpful for work, and how it can inspire creativity. When creating videos, you want to show all of these things and entice viewers to come try to space out. The best videos show people in the space and do not simply show the space as it is. With the same concept as showing a home that is furnished so people can see themselves living there, you want to approach your video about co-working space the same way. You want viewers to be able to picture themselves in the space and working there. If they don’t they will not be enticed to rent the space and your video will not be a success.
When filming the space for your video, you want to make sure the space is neat and clean. Even if you have people in the space for the purpose of the video, a clean space will be what people expect so you should deliver on that through the video.
With co-working spaces, it is easy to stay with overhead lighting for the video but if you have windows and can use natural light, do it! This will make the space appear to be much more welcoming and it will make people want to work in the space.
While seeing what the entire office looks like is helpful for someone looking at co-working spaces, it is equally as important, if not more so, to know what each spot looks like. Viewers will want to see that they can make the space work so show both big and small viewpoints.
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