So you’ve got a product that you’re knowledgeable about and you want to share your knowledge about it by creating an informative and engaging video either for your own website, your YouTube channel or both. Making videos about how to use products is a great way to draw views to your website. Many people search every day for how-to product videos, and viewing video content is arguably the most popular way people consume information on the web.
It’s important to have a camera that can handle a variety of shots. You’ll probably want to show yourself talking as you introduce the product and a number of close and medium range shots in order to show the details of your product. Be sure all the shots you intend to keep are in focus for the duration of your video.
The place where you make your video should be clean and appropriate for your product. If you’re discussing a piece of jewelry, you may need a clean studio-like setting. For a tool or cleaning product, filming in a kitchen or garage may be appropriate.
If you know your product well, you may not need to write a script. Talking unscripted can be a more engaging way to go, but the most important thing is to get all the right information in the right order. Just remember, you can always edit and re-shoot, so stay relaxed.
You should show your product at every angle and level of detail necessary. Still photos may be incorporated using a high-quality camera. You may want to draw a timeline if the order of operations for your product is important to its use, and take care to show the steps in the right order.
If you upload your video to YouTube, they offer a large selection of free music that may be used without charge either with no attribution or with a simple attribution. The music for a how-to product video should be upbeat, contain no lyrics, and be kept at a level of volume that will not be disruptive to the viewer.
The most popular how-to product videos on the Internet are fast paced, use professional looking editing, and do not linger on the same shot for too long. Using the transitions that come with most video editing software to help you to add that professional touch. You should also use accurate and professional looking intro, outro, and any intermediary text graphics to help your audience keep up with your pace as you move through the various phases of your video.
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