Hotels and resorts are where people want to get away from it all: and when creating videos for the hospitality industry, you need to do just that.
Stunning visuals in the form of pictures and videos are a must: a vast majority of hotel and resort bookings are done online today. The hotel’s most prominent amenities need to be shown to prospective travelers and it must look so appealing that they’ll want to book a stay right away, but without setting expectations too high. Good uses of hospitality videos include virtual tours of rooms, the property’s surroundings, and the kind of activities one can do in and around the hotel or resort.
According to eHotelier, only 25% of hospitality videos on YouTube are watched all the way to the end and the average viewer only looks at a video advertising a hotel or resort for 14 seconds. What are the absolute best features that can be shown in a 14-second hospitality video? What message can you get across?
It's a good idea to show people what the interior of the hotel looks like, along with any prominent amenities, but what about the exterior? If your hotel is set against a majestic mountain range, that should be filmed. If your hotel is in or near popular attractions like convention centers, major cities, theme parks, and the like then it also can't hurt to include a few seconds of stock footage.
What kind amenities and activities is your demographic looking for? If you have a beachfront resort, are you going to show families building sand castles, business travelers getting a swim between meetings, or sunbathing couples enjoying an intimate stroll after craft cocktails? Think about what your hotel or resort offers and what each demographic is going to find the most important.
Because of the short attention span when it comes to hotel videos as most people booking stays online go by pictures, what are the ways that people who work at your hotel and guests who stay there can say positive things about it? Tell a story about why it's a great atmosphere to work in or why a business traveler uses it as their homebase.
Show off the hotel's most attractive features and amenities but don't set unrealistic expectations. Guests obviously know that the video will show a more polished version of a standard hotel room, but don't show an Olympic-sized swimming pool if the real thing is hardly bigger than a hot tub.
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