The Internet has made video marketing more important and effective than ever before. Just about every business is online in some capacity, and videos can be an extremely powerful addition to an online presence. When done well, video production for legal businesses can make a tremendous impact.
Video production for attorneys can raise awareness and clarity about a law firm to key audiences. While most people hope they never need a lawyer, when the need arises, they will be looking for a polished, professional, trustworthy choice. Video marketing can help paint lawyers in the best possible light while raising promoting their specific services.
High quality video production for legal offices and law firms can:
Improve company and brand awareness.
Help humanize an otherwise intimidating field.
Showcase the law office’s specialties and services.
Inform and educate the public about key legal matters.
Few businesses require the high level of polished professionalism for success as those in the legal field. Clients tend to be at their most vulnerable, so putting them at ease is crucial. Every element of the video should support an aura of professionalism, experience, quality and reliability.
Most law offices have a specialty or focus, such as personal injury, bankruptcy, family law, etc. Videos should effectively showcase these elements so that viewers are clear on the niche that is being served. Law offices that provide a wide range of services can play up this versatility as a strength.
Any lawyer or spokesperson featured in the video should be dressed impeccably, make eye contact, and speak with authority. However, spokespersons or narrators should also exude warmth and accessibility. Clients will be more naturally drawn to this blend of care and professionalism rather than just focusing on cold legal facts.
The legal system is highly daunting and intimidating to most people. Video production for legal businesses that embodies providing helpful information can draw viewers in and add to a legal office’s positive brand image.
Again, the truth is that most people hope they never need a lawyer. However, if they ever do, they will be seeking one with expertise, integrity and a personal touch. Video production for legal videos should strike this ideal tone through sleek settings, graphics and editing. Blending professionalism along with a personal human touch is key to success when making promotional videos for legal offices.
90 Seconds is the world's leading cloud video creation platform, allowing brands to purchase, plan, shoot, edit and review video anywhere in the world, online and on mobile.