The old saying used to be “”a picture is worth a thousand words.”” And that’s saying still rings true; however, it’s no longer pictures that are creating those words, it’s video. That’s why YouTube and other types of videos dominate everything from websites to real estate advertisements and review sites like Yelp, and overwhelmingly on social media.
That means if you are in real estate, or any other business for that matter, you really need to use video in as many ways as possible, if you truly want to reach your audience and communicate with them in the format they prefer. Using video has been proven to increase client engagement while helping you expand your reach and promoting your real estate business in ways you never thought possible.
However, before you begin using video in your real estate business, you will need to learn the best use of that video if you want it to make the biggest impact.
YouTube is the second largest search engine worldwide right behind Google. And, YouTube is the most widely used video site in the universe. After your video has been produced, don't forget to include an embeddable "Subscribe" button on your video. You should also include your URL at the beginning and end of your video's description.
Make comments on local YouTube videos while including a link back to your video and/or website. Just make sure you are offering helpful comments; otherwise, your comments could be viewed as spam.
PInterest.com is a treasure trove of potential traffic with high engagement rates.
Make a community resource video with helpful area information and reviews while including tidbits of your real estate business. This type of video could easily rank for people who are searching for community information which in turn will lead them back to you.
You should make multiple videos for your business.
90 Seconds is the world's leading cloud video creation platform, allowing brands to purchase, plan, shoot, edit and review video anywhere in the world, online and on mobile.