When you are a college trying to recruit prospective students, a video can help tremendously in the recruitment process. The use of video is an essential component in almost any industry, and creating a video for recruitment purposes will give you an excellent tool to use in your marketing efforts. A video can make your school come to life. Students across the world can view what is happening on your campus, and you will reach a wider audience of potential students with the right recruitment video. You can show students participating in activities throughout campus, and give watchers a better idea of what life is like for the students that attend your school. The options for video production are endless when you are using the video for recruitment purposes. For example, your school may be a leader in teaching students about diversity. A video that explains your stance on diversity, including interviews with students who share the same philosophy, can encourage students from diverse backgrounds to apply to your school. Videos are an excellent recruitment tool, and can make a great impression regarding your school.
Make sure that the individuals in your video production for recruitment purposes are a true representation of the student population in your school. If your student population is not as diverse as you would like it to be, it's still important to be accurate in what you are promoting.
Take the time to interview some of the students and faculty that will be in your video production for recruitment purposes. Let them know your purpose for the video, but allow people to speak from their heart. Your video won't have a lot of meaning if representatives of your school are reading from speeches written for them.
Allow yourself enough time to capture a variety of events on campus. When you truly want to showcase what goes on at your school, you have to spend time taking video of these events in order to include them in your video production. Don't try to rush your video production just because you want to get it done.
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