Check out the full team

Global Leaders

Tim Norton


Tim is the founder and CEO of 90 Seconds. He is an experienced serial entrepreneur with a mix of technology, marketing, design, finance and leadership experience developed from starting and growing businesses over the last 15 years. Tim leads 90 Seconds with a vision for creating the worlds leading cloud video production platform and travels the world making it happen.

Tim produces an as it happens behind the scenes youtube video series of the journey of building 90 Seconds called Ride the Wave

Nick Erskine-Shaw

Co Founder & VP Strategic Growth / GM - South East Asia

With over 10 years’ experience in Business Development and Sales Management, Nick has spent the last 5 years building up 90 Seconds in a variety of roles. He successfully set up 90 Seconds UK in 2011, 90 Seconds Singapore in 2015, and 90 Seconds Hong Kong in 2016. Nick is currently the Global Head of Revenue.

Despite his globetrotting lifestyle, Nick is a proud kiwi and always finds time to follow the national sporting teams over a beer or two!

Qiuyun Song

Chief of Staff

Qiuyun is Chief of Staff at 90 Seconds, leading special cross-functional and strategic projects, and working closely with the CEO and senior leadership team. She is passionate about solving growth problems, helping to build teams, and scaling young businesses.

Qiuyun joined us after three eventful years at Grab, Southeast Asia's leading ride-hailing app, where she led $1.4bn worth of capital raise in a highly competitive environment, and helped start Grab's mobile payments business. Previously, she was also head of Hong Kong at Rocket Internet's fashion e-commerce company, Zalora.

Outside of work, she is also a keen wildlife photographer, and has traveled to all 7 continents of the world.

Rachel Ng

VP People & Organisation

Rachel joined 90 Seconds as the Head of Talent in January 2015 focusing on talent acquisition, talent management, and talent retention. She is slightly obsessed with candidate experience. Rachel brings over 10 years of experience in recruitment and HR across New Zealand, Malaysia and now Singapore in the technology, engineering and telco industries. When not managing the talent function globally, she is mom to a brooding British Bulldog, a giddy Beagle, and a gorgeous little baby girl.

Considering joining the 90 Seconds family? Don't hesitate to reach out to her!

Rashmi Agrawal

VP Finance

Rashmi is a CPA and Chartered Accountant with over 15 years of Industry experience in Silicon Valley and Asia. Her prior work experience includes Big 4's, Fortune 500 companies such as PayPal, Oracle and hyper growth start-ups like Grab.

Rashmi is passionate about setting up robust & scalable financial processes at start-ups to help drive growth. She joins 90 Seconds as VP Finance.

Daniel Littlepage

VP Revenue / Managing Director - Australia

Daniel is a content marketing professional with 18 years experience building valued brands across various industries with a B2B & B2C focus, locally and internationally. He joined 90 Seconds as the General Manager of Australia in April 2015 overseeing the growth of the market and the team.

Mischa Malane

VP Customer Experience

Misha joined 90 Seconds in 2012 and has held a variety of roles including Head of Production and General Manager NZ, and he is currently the Global Head of Content. Having co-founded and run his own online entertainment business, Mischa brings with him a wealth of experience in the full cycle of video production.

Mischa constantly raises the bar in creating video content that people watch and love. Check out the Ride the Wave series

Jake Davy

VP Product

A true internet guy, Jake joined 90 Seconds in March 2014 and is currently the Head of Customer Experience. He manages and implements the 90 Seconds user experience globally as well as leading the online growth team.

When he’s not in front of his laptop, he enjoys throwing himself downhill on his mountain bike, watching sports and wearing backward hats.

Jay Yamahata

Managing Director Japan

15年間に渡りアメリカ、香港、イギリス、シンガポールを拠点とし、経営者として新規事業立ち上げ、各国現地法人設立、事業拡大を成功させた後、バリューコマース株式会社(東証一部上場)の創業経営メンバーとして日本に帰国。 2013年より動画クラウドソーシングビジネスモデルの検証、立ち上げ準備を経て2014年に90 Seconds Japan株式会社を設立。

Jonas Espvall

Managing Director (UK / EU)

Jonas is an ex-Googler, with over 10 years' experience in leading teams, scaling revenues, scaling volumes, and scaling new markets within the advertising industry.

He joined 90 Seconds in 2018 and is based in London.

George Steele

Product Management Director

George joined 90 Seconds at the end of 2011 after finishing a bachelor’s degree in Politics from Massey University in New Zealand. In his time at 90 Seconds, George has had many roles covering many areas of the business including success, finance, product and systems. Currently, he is the Head of Systems responsible for designing, implementing and administering all 90 Seconds’ Systems globally.

Jessica Golding

Customer Experience Director

Over 8 years experience working in digital, TV, and film across the UK and Asia. I’m also a self-professed fitness junkie, bootcamp coach, and OCR enthusiast. Began my career in London, where I penned screenplays for both live-action and animated titles that toured festival circuits across the States and Canada. I soon gravitated towards shorter form comedy and found myself taking my first steps into television as Head Writer on multi-BEFFTA-award-winning sitcom ‘Meet the Adebanjos’ – a British-Nigerian comedy show that made its evolution from popular webseries, to primetime TV, to stage show at London’s Hackney Empire Theatre. Since relocating to Singapore four years ago I’ve used my strengths in storytelling to help brands create great content.

Zach Pinfold

Customer Experience Director

Zach brings with him a wealth of experience and passion in all facets of online video and has a strong understanding of digital presence through video strategy. From creative direction and shooting/cutting content himself to managing multi-national projects for numerous well known brands.Sitting on the front-lines of the business, Zach is responsible for video delivery at the highest standard. This includes ensuring a smooth and enjoyable experience for clients and liaising closely with creators throughout the production process, maintaining ongoing relationships with both parties.Outside of project management, Zach works to expand and develop the global creator community, manage online video orders, review/revise/write briefs for video marketing campaigns and assists with YouTube integration/SEO detailing for clients.

Sylwia Janiszek

Payments Director

I was born and raised in Warsaw Poland but spent last 11 years living in Canada. For over 3 years I worked as an auditor and accountant and got fully qualified as a Chartered Accountant. After Canada I spent a year travelling in Europe, Thailand, Australia and New Zealand and moved to Auckland permanently in early 2015. I love tennis, cooking and competitions of any sorts.

Daniel Collins

Creators Director

Daniel oversees the creator network with a focus on connecting the planet’s best talent with incredible brands and opportunities. Daniel has worked in video production for over 10 years and has developed digital programming for IBM, AOL, Verizon, AT&T, Sports Illustrated, Toyota, Google and many others. Prior to joining 90 Seconds, Daniel was Director of Marketing for two tech startups in Nashville, TN. Daniel loves bicycles and is almost always trying to talk books, music, and nonviolent resistance. He lives in Nashville with his wife, four children and no pets.

Laurence Georgiou

Growth Director - US

Starting my digital career at Channel 4, I moved on to AOL, Microsoft & eventually Twitter where I built our Sales function across Asia & MENA.I love environments where dynamic & creative thinking is needed to get the job done. If there is a problem I'll give you a solution. Before moving into digital, I was an Archaeologist. Featuring in one episode of a UK History TV show called "Time Team". Naturally..... my next career move was Multinational Digital Sales.

Daisuke Ogawa

Growth Director - JP

学生時代をオーストラリア、メルボルンで過ごす。帰国後、大手メーカー、外資系インターネット広告コンサルティング会社を経て2015年 90 Seconds Japan にジョイン。事業戦略、WEBマーケティング、SEMに関する深い知見を有する。

Check out the full team